DYNAMO Perfumes
An editorial, magazine-style Shopify storefront for a luxury fragrance house — custom Horizon theme, no sliders, no generic sections.
Storefronts built to convert, not just load.
We design and build Shopify, Shopify Plus, and headless storefronts — engineered for speed, merchandising flexibility, and checkout conversion.
(01) The short answer
Ecommerce development is the design and build of an online storefront — merchandising, product discovery, and checkout — along with the performance work that keeps it fast under real traffic. Cortexley builds on Shopify, Shopify Plus, WooCommerce, and headless stacks, and has shipped live storefronts for fragrance, haircare, and eyewear brands.
(02) Cost & timeline
A custom Shopify store typically costs £2,000–£7,000 and takes 4–8 weeks. Shopify Plus builds with custom checkout logic or platform migrations typically cost £8,000–£20,000, and fully headless storefronts start around £15,000.
(03) What's included
(04) How the engagement runs
We map your current funnel, tech debt, and merchandising needs before writing a line of code.
A component-driven design system built for the storefront, not a set of disconnected pages.
Theme or headless build with performance budgets enforced from day one.
Cross-device testing, staged rollout, and a launch checklist that covers analytics and tracking.
Monitoring, iteration, and a direct line to the team that built it.
(05) Proof
An editorial, magazine-style Shopify storefront for a luxury fragrance house — custom Horizon theme, no sliders, no generic sections.
A natural-skincare Shopify store on the Ritual theme, redesigned in the brand's olive, charcoal and beige — backed by Meta ad campaigns.
A Shopify storefront for a Pakistani haircare brand, built for clear product storytelling and a smooth mobile checkout.
(06) From the blog
Headless Shopify costs 2–3× more to build than Shopify Plus and takes twice as long. Here's the pricing breakdown and how we decide which one a project actually needs.
Read article →A behind-the-scenes look at the technical and design decisions behind our Shopify Prestige build for a luxury fragrance launch.
Read article →A behind-the-scenes look at how we built a Shopify storefront for a hard-water haircare brand that had to sell the problem before the product.
Read article →(07) Questions
Both. We can extend a well-built existing theme or start from a blank canvas depending on your timeline and how far your current setup is from where you need to be.
Yes — we've handled migrations from Magento, custom PHP carts, and BigCommerce, preserving SEO equity and historical order data.
Most rebuilds land between 6 and 12 weeks depending on catalog complexity, custom checkout requirements, and third-party integrations.
We keep design and engineering under one team, so your storefront doesn't get diluted through handoffs — merchandising flexibility and performance work are built in from day one, not bolted on after launch.
Shopify is where most of our storefront work lands. Our Shopify developers have shipped a custom Prestige theme build for a fragrance launch, a virtual try-on integration for prescription eyewear, and a cash-on-delivery checkout flow for the Pakistani market — all on live stores. We also build headless and WooCommerce when the roadmap genuinely calls for it.
(08) Start here
A founder reads every brief and replies within one business day with honest next steps and a fixed-price proposal.
sales@cortexley.com