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Notes From Building DYNAMO Perfumes' Storefront
Cortexley Team·Engineering & Design··6 min read
In this article
The brief
A launch timeline, a luxury positioning, and a Shopify theme ecosystem that didn't have an obvious starting point.
Why we built from scratch
The specific merchandising and storytelling requirements that ruled out customizing an existing theme.
The scent-finder quiz
Designing a product-discovery flow that felt like part of the brand, not a bolted-on app.
What we'd do differently
Honest retrospective on timeline and scope.